The Evolution of Mass Media: From Print to Digital

 

Nowadays, amid the popularity of digital media, we cannot imagine there was a time for print media. Earlier, people relied on oral communication; the news was told by running and spreading it to everyone. After that, writing news in picture form and crude languages started, and then the invention of paper and printing press media began. Print media is the printed version of news through newspapers and magazines. The long process made mass distribution impossible, but it was the primary news and entertainment source. People were also eager to make a career in mass communication then, as it was the most exciting field for those who loved to communicate and work for the public. Now is the time of digital media, which is giving tough competition to print media.

Digital Vs. print media

Nowadays, people are more exposed to digital media, based on the growing prevalence of smartphones and tablets and wireless networks that help them connect to increasingly digital devices. Many top-ranked journalism colleges prepare aspirants to make a career in mass communication and journalism and to take many benefits from it. The world has evolved around digital media. Now digital campaigns can be produced and updated faster than print, and this type of media is interactive in many ways. Promotion on social media allows communicating directly with consumers using messaging, commenting, wall posting, etc. But there is a unique charm in print media also as it offers a physical, tangible medium to consumers. Signs and banners are one of a kind and create attention and help consumers physically find.

A career in mass communication

Mass communication is providing information to a large population by using many media o communication. Many mass media mediums exist, including TV, Radio, print, and social media.     Mass communication is the most preferred field in which students wish to make a career and seek admission in Journalism College for a formal degree. The size of the entertainment industry has grown a lot, and the field offers many job opportunities to graduates along with excitement, glory, glamour, and huge rewards.

Skill development and job options in mass communication

To excel in your career in mass communication, you must have focus, persistence, and interest in the field. Many top-ranked journalism colleges are well known for their mass communication courses that train students to learn good communication skills, develop smart personalities, and become dynamic, creative, and enterprising during the course. It is a vast field, and graduates can work for various newspapers, TC channels, radio stations, and firms after completing the course. Also, they can make their career in advertising agencies, PR companies, and top event management films. With a degree in hand, you pursue a career like:

1.    Journalism: You can work as a reporter, editor, videographer, photographer, etc.

2.    Advertising – you can work as an art director, account executive, media planner, and copywriter.

3.    Public relations – you can work as an account executive, manager for PR firms, PR specialist, etc.

4.    Broadcasting- you can work as producers, anchors, and directors for TV and radio.

5.    Digital media: You can work as a social media manager, content creator, digital strategist, etc.

6.    Film and TV production – you can be a director producer and editor.

7.    Event management - you can work as coordinators, event planners, managers in events, etc.

8.    Media education and training – you can work as trainers’ professors and educators in mass communication and media in top-ranked journalism colleges.

DY Patil International University in Pune is among the top colleges where aspirants seek admission. The media industry is among the fastest developing industries in India and offers outstanding growth and career options; admission in journalism colleges will help you meet the growing need and ensure ethical conduct and quality. The college offers a three-year degree in BA Journalism and mass communication, and it is also flexible for adaptation to online teaching.